The environment is very important to our customers and our team. That’s why our entire business model is centered around providing high quality clothing and accessories while ensuring sustainability and responsibility to the environment.

How do we do this?

Our goal is to provide fashion items that are made in a way that reduces waste and continue to add items to our line-up that are made from sustainable, recycled, or biodegradable materials.

Made to order
Our apparel is created only when you place your order which ensures less waste than conventional manufacturing. Based on statistics, 85% of all textiles produced by the fashion industry end up in landfills. Everyone has a choice, and we choose to not be a contributor to environmental damage. We hope that you make the same choice with us.

Packaging
Packaging is a leading source of waste and negative environmental impact. We use packaging made of post-consumer recycled plastics for all apparel orders.

Fabric waste
Fabric waste is very common in the fashion industry. In order to reduce fabric waste, we offer fashionable scrunchies. They are created from fabric scraps that otherwise would have gone to waste.

Reliable product quality
The high quality of our products ensures that they last longer through many washes, the print colors stay vibrant, and the fabric stay soft. Producing high quality products means long-lasting products which in-turn means fewer purchases. This makes the environment happy!

Eco-friendly products
We have already added a few eco-friendly products to our line-up, and we plan on adding more over time. Our eco-friendly products are made of at least 30% sustainable, recycled, or biodegradable materials.

By being exclusively online, we reduce our carbon footprint with no brick-and-mortar locations.